Founded in Paris in 1920, Gide is a leading international law firm with 12 offices spread throughout the world.
Gide is physically present in six regions of the world, with 11 offices, enabling it to act on cases globally.
12 May 2020
Deals | France | M&A | Private Equity
Gide has advised Pricefx, a leading 100% Cloud-native pricing optimisation software, on the acquisition of Brennus Analytics, a French start-up offering a pricing solution based on AI. Brennus uses an AI technology that offers unique performance to optimise prices, particularly in complex B2B environments. This operation will help strengthen the capacity of the Pricefx price optimisation software thanks to cutting-edge technology and the arrival of a team of senior experts in AI and in data science.
The synergy between the know-how of Brennus in AI applied to pricing, and the ability of Pricefx to industrialise and commercialise on a broad scale will help better meet clients' needs in a fast-changing economic environment. Moreover, the establishment of Brennus will strengthen the presence of Pricefx in France, thereby offering better support to existing clients in this region.
The team advising Pricefx was headed by partner David-James Sebag, working with counsel Paul Jourdan-Nayrac and associate Mathilde Faure on M&A / Corporate aspects.
FTPA advised the sellers.
