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Accueil > Actualités & Publications > Gide, counsel to Aura Blockchain Consortium, launched by LVMH, Cartier and the Prada Group to develop the first single global blockchain solution dedicated to the luxury goods industry

Actualités & Publications

Gide, counsel to Aura Blockchain Consortium, launched by LVMH, Cartier and the Prada Group to develop the first single global blockchain solution dedicated to the luxury goods industry

5 mai 2021

Deals | France | Blockchain

On 20 April 2021, LVMH together with Cartier and the Prada Group announced the creation of the Aura Blockchain Consortium, supporting the first global blockchain solution dedicated to the luxury goods industry. The Aura Blockchain Consortium will promote the use of a single global blockchain platform open to all luxury brands to provide consumers with additional transparency and traceability.

Gide advised the Aura Blockchain Consortium on the intellectual property challenges related to its creation and on the contractual documentation needed for its use by luxury brands.

The team was led by Thierry Dor assisted by Dane Rimsevica and Camille Truchot, together with Franck Guiader and Matthieu Lucchesi, from Gide’s team dedicated to blockchain & innovation, Gide 255, for blockchain aspects.

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